650 Bags Campaign: F22/S23

The Brief: Talk about the roominess, comfort, and adjustable zipper features of Marmot’s 650 Down Sleeping Bags.

Where I started: This bag is designed for having fun in and out of your tent. It’s a stoke worthy combination of comfort, packability, and versatility. A unicorn. A do-it-all bag for every camper. So I had a lot of fun (maybe too much?) with playful headlines and rhyme infused copy to tell the story of this new feature-packed down sleeping bag.
Where I landed:
ZIP ZIP HOORAY!
ONE BAG SLEEPS ALL.
SO MUCH ROOM FOR ACTIVITIES.
NO SLEEPER LEFT BEHIND.
TAKE CONTROL OF YOUR COMFORT.
A BAG THAT LETS YOU DO YOU FROM DUSK TIL DAWN.

MY FAVES BRAND DENIED:
DO YOU, BOO
SHAPED LIKE A MUMMY, CUTS LIKE A RUG