Born & Raised in Norfolk, VA. Fraternal Twin. Favorite author: Kurt Vonnegut. Favorite Band: The Beatles. Favorite Beatle: Paul (George is a close 2nd). I play the bass left handed. I surf goofy footed (but snowboard regular?! wtf is right). I like to talk (and write). My mind moves at a million miles per hour. My wife calls it ADD. I call it my greatest attribute. Who gives a f*ck about the Oxford comma???? I f*cking do.
Me in a Nutshell
Beyond the Bullet Points: Business degree’d rock n roller with a resume that reads like a cat with 9 lives. Current creative copywriter by day and pretty okay surfer by any other time I’m not working. Former (self-anointed) indie music mogul, national touring lefty-bassist, serial entrepreneur, experiential event producer, and “idea guy” turned craft beer and bicycle creative wizard who got a lil sick of fancy beer and headed for the cheap thrills of a Miller High Life, the great outdoors, and the magic of the written word.
NEWELL BRANDS (October 2022-)
Digital Creative Director, Marmot
Senior Copywriter, Outdoor & Rec Brands (Marmot, Coleman, Contigo, ExOfficio, Bubba)
MARMOT (March 2022-October 2022)
Senior (& only) Copywriter
BIKES (2020- )
Local Bike Shop NFK
Co-Founder, Creative & Brand Director
BEER (2019-2022 )
Smartmouth Brewing Co.
Event Director & Marketing Coordinator
What my job actually entails: copywriting (lots of it!), social media strategy, social media content and community management, headline writing, beer and event description writing, email / CRM copywriting, planning events, booking concerts, communicating with agents, account management, site management, sponsor and brand partnerships… the list goes on.
ROCK N ROLL
Sweet Brother Touring (2014-2020 )
Founder, Agent, Creative Director
Head Honcho of a one-stop-shop boutique indie music agency. Booked and routed 1000’s of shows across the U.S., managed the release campaigns and marketings strategy of countless albums, singles, and EPs (digitally and physically), kept razor-thin-margined and disaster-proned projects on time and on budget, produced large scale experiential events and concerts, freelanced as talent buyer and event strategist for big budget concert series and events. Ran the business. Paid the bills. Wrote the checks. That business degree and mandatory accounting classes came in handy - thank you UVA!
Super Doppler (2014- )
Founding Member, Bassist & Manager of Nationally Touring Rock n Roll band Super Doppler
Bass player & proud *diamond* Hilton Honors member and tour dad aka made sure everyone knew what the hotel wifi pw was. oh and what time continental breakfast ends. Is there a pool, Cole? Better yet, a hot tub? What time is load-in? and just about everything else you could possibly think of. The answers were usually all in a very organized, shared google sheet. Nevertheless, the questions never ended.
Fun fact: I’ve driven through every state in the continental U.S. except The Dakotas.
University of Virginia (2010-2014)
McIntire School of Commerce
B.S. in Commerce, Concentration in Marketing
BORN (January 2, 1992)
Norfolk, Virginia, USA
Email me!
cbfriedman757@gmail.com