Pedal Pusher Bingo

Experiential Social Media Campaign for Smartmouth Brewing Co. (2020, 2021)
Conceptual Development, Strategy, Copywriting, Project Management,
Social Media Coordination, Experiential Event Production by yours truly.

The Pedal Pusher Bingo social campaign was my brainchild from conception all the way to execution, including the active social media management with heavy organic instagram story and video (reels) content creation. Pedal Pusher Bingo is an instagram-based “bingo” game developed to promote National Bike Month and Smartmouth’s Pedal Pusher IPA that encouraged participants to ride bikes, post pictures with their bike and beers, and tag / hashtag @smartmouthbeer / #pedalpusherbingo on their instagram story. The Campaign was centered around a digital bingo board with bike-related “clues”, destinations, tasks, and adventures. We sold A LOT of beer through this promotion and even won a local
award (Best Brewery Event, 2020 at Veer Magazine Awards).

Screen Shot 2022-02-03 at 9.01.29 AM.png

Screen Shot 2022-02-03 at 9.00.57 AM.png

Screen Shot 2022-02-03 at 9.00.13 AM.png

Screen Shot 2022-01-30 at 10.22.37 AM.png

Screen Shot 2022-01-30 at 10.22.17 AM.png

Screen Shot 2022-01-30 at 10.22.04 AM.png

Screen Shot 2022-01-30 at 10.22.51 AM.png

Screen Shot 2022-01-30 at 10.23.12 AM.png

Screen Shot 2022-01-30 at 10.23.31 AM.png

Screen Shot 2022-01-30 at 10.23.52 AM.png

Screen Shot 2022-01-30 at 10.24.08 AM.png

Screen Shot 2022-01-30 at 10.24.23 AM.png

Screen Shot 2022-02-02 at 10.04.17 AM.png

Screen Shot 2022-02-02 at 10.05.16 AM.png

Screen Shot 2022-02-02 at 10.05.43 AM.png

Screen Shot 2022-02-02 at 10.06.32 AM.png

Screen Shot 2022-02-02 at 10.10.31 AM.png

Screen Shot 2022-02-02 at 10.11.41 AM.png

Screen Shot 2022-02-02 at 10.15.15 AM.png

Screen Shot 2022-02-02 at 10.18.11 AM.png

Screen Shot 2022-02-02 at 10.20.39 AM.png

Pedal Pusher Bingo

Saturday Morning IPA

Norfolk Day