SHRED JUICE

Nectar of the Shred Gods #shredgod

all concepts, copywriting, and designs by yours truly

Meet the official beverage of shredders (and wanna-be shredders) worldwide. Rebellious, yet sophisticated. Controversial and mysterious, yet simple. Think Dos Equis “Most Interesting Man” meets “Liquid Death”. No alcohol, no artificial sweeteners, no bullshit. Natural energy booster. 100% natural flavor. Hydration crusher. The possibilities are as sky high as the shred gods themselves, and the liquid choice of shredders worldwide is a lane nobody has taken (yet). Living the shred lifestyle isn’t about your skill level, it’s the shared love of the shred. Guitar soloing rockstars and bedroom acoustic strummers. High Flying Tony Hawks and knee-pad wielding ollie kings. Big wave rippers and ankle high foam boarders. Their destiny is to shred. And Shred Juice is their liquid fuel.

SHRED JUICE.
The shredder’s juice of choice.
Nectar of the Shred Gods.
Liquid overdrive.
Head Bangingly Epic Hydration.
Arpeggiostic Thirst Quencher.
Face-Meltingly Fresh
Shred Responsibly.
All hail the shred lords.
Liquid over-confidence

EXPERIENTIAL BRAND ACTIVATION

SXSW “SHRED HOUSE”:
Branded experiential event at SXSW. Venue takeover for 1 day (or span of days depending on budget) with lineup of bands, skate park pop-up/exhibition, and free product and branded merch giveaways. Could also bring on brand partners for the event, Skate / Surf Brand (Vans, Volcom) and a guitar brand (Fender).

Festival Stage Takeover:
Sponsored stage at music festival with curated lineup of artists, branded stage banners and props, and product/swag giveaways.
Example: BMI “hosts” stage at Hangout Music Festival, working with festival talent buyers to curate and book lineup for specified time slots.

Pop-up Skate Park Events:
Collaborative skate park pop-up and exhibition events with surf and skate brand partners (ie Vans, Volcom, Billabong, etc). Build pop-up skate parks and full production outdoor stage with music in cities across the U.S. to build brand awareness and give away free product.

SOCIAL

Hashtags: #shredjuice #shredirresponsibly #shredgod
”Who’s your #shredgod?”
Social campaign sparks debate and conversation over #shredgod status. Anyone can be a self-anointed #shredgod. Paid social ads would have pictures and videos of brand anointed #shredgod (musician, skater, surfer, snowboarder) getting their shred on.