Smartmouth Beer

I started out as a part-time bartender, working late nights in between tours (spoiler alert: I toured the U.S. in a rock n roll band and founded a music management agency - more on that later…) dating back to 2015. As my traveling winded down from touring, I transitioned into a full-time event director and marketing coordinator position, bringing a new and fresh copywriting voice, social media savvy strategy, branded experiential events, large scale concerts, and more to the table for a brewery that was previously hyper-focused solely on producing the beer with no emphasis on how their customers would interact with the brand.

I wrote and concepted and wrote and concepted (more times than I can count). Social Media, Website, Product & Event content, CRM Email Content, Banner Ads, Headlines, Manifestos, Paid Social - you name it, I’ve written it. Hundreds and hundreds of digital, social, and email campaigns.