Marmot
Senior Copywriter
Digital Creative Director
Fall 2023 Lookbook
Copywriter, Creative Director
We took a ski-centric backcountry shoot in Alaska and went full send on a digital campaign fueled by brand stoke, all out mountain fun, and deeeeeep pow shots. Side effects include a serious case of powder fever, snowy visions, and impulsive winter ski trip booking.
Spring 2023 Lookbook
The Spring 2023 Lookbook was all about digging deep into our storied past to bring us closer to our outdoor-loving roots. Headlined by an archive-inspired retro collection with a breathtaking backcountry beach backdrop (how’s that for a tongue-twister??), we set out to prove the simple, yet profound tagline, Smiles > Miles. Of course, we had to throw in a few twisty-turny alpine detours for the high-achievers that want to Let Their Peak Flag Fly.
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Led concepting and copywriting for all assets across the campaign: headlines, emails, homepage banners, landing pages, social (organic & paid), product descriptions, paid search & more
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Managed and led team of designers that executed the digital campaigns, from mobile and desktop landing pages to emails and site assets with a heavy focus on lifestyle photography.
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Art direction lifestyle photoshoot for S23 campaigns.
The F22 Lookbook launch marks a new era for Marmot creatively with a refreshed and more playful voice that seamlessly blends with their industry-defining technical expertise. I led the charge on this revitalization, culminating in the F22 Lookbook and its accompanying digital campaigns.
Fall 2022 Lookbook
Most Recent Campaign:
S23 Camping & Backpacking
More Copy Examples:
