ExOfficio decided they were getting rid of their entire line of apparel and doubling down on underwear with the addition of their “Everyday Collection”. That’s where I come in. I successfully pitched them on breaking out of their conservative comfort zone and getting a little more cheeky (get it??) in the process. It’s just underwear, for goodness sake. I worked on everything from campaign headlines to landing pages, home pages, emails, MMS, and CRM.