Spotify Discover Weekly
Headline: BACKED BY SCIENCE.
MANIFESTO:
For centuries, humans have relied on science to make the world’s greatest discoveries, to explain the unexplainable, to explore the depths of possibility and plausibility. To better society. To make life easier. So, what if science and music collided? What if science could remove the barriers to music discovery? What if the brightest scientific minds got together to create an algorithmic based equation whose sole purpose and intention was to continually compute a personalized list of songs made for YOU, sent directly to your mobile device in a user friendly interface within a searchable database of almost all of the world’s recorded music? What if it happened every Monday?
Discover Weekly. Backed by Science.
Videos:
“For every action there is an equal and opposite reaction”
Young, hipster looking girl walking down busy street in big city with headphones on. Clicks discover Weekly on phone and hits play. As the song starts playing, the world around the girl suddenly morphs into colorful psychedelia as she continues walking, vibing, air drumming, and dance-walking. Music continues as psychedelic world fades away, blending back into real life. As the real world comes into full view, the girl immediately runs into the side of a bus stop canopy with a billboard for Discover Weekly. Music fizzles out as narrator reads the law of physics “For every action there is an equal and opposite reaction”.
“An Object in Motion Stays in Motion Unless acted upon by an outside Force”
Video begins with soccer players playing a game in a small city soccer court, sounds and chatter of soccer game are in forefront with song playing in the background. Someone shoots the ball and it soars over the goal and over the fencing surrounding the field. Players all yelling trying to warn person walking down the street. Loud yelling begins to muffle and is overtaken by the song originally playing in background, now playing loudly in a passerby’s headphones as the camera focuses on him walk-dancing down the sidewalk. Oblivous to the shouts of the soccer players, the ball slams into the passerby’s head. Ball bounces off head and slows to a stop on sidewalk. Spray painted graffiti / tag on sidewalk says “Discover Weekly. Backed By Science.” As soon as the ball hits the passerby’s head, the music muffles and the narrator begins “an object in motion…”.
“The basic law of thermodynamics teaches that heat flows from hot to cold”
Young man bundled up in scarf, hat, winter jacket, and headphones walking down snow-covered streets doing a little dance to the music in his headphones. Grabs door to coffee shop, bells on door jingle as it opens, someone walks out, man with headphones does an artful spin out of his way to the beat of the song forgetting to grab the door shut. He’s in the zone. Gusts of cold air and snow draft into the small, bustling coffee shop. Song begins to fade out as you begin to see and eventually hear the increasingly angry coffee shop patrons yelling at the man in headphones to close the door. Narrator beings… “The Basic law of thermodynamics teaches that heat flows from hot to cold”. As video ends the camera pans the room, focusing on Man reading newspaper in restaurant, with the visible manifesto ad for Spotify Discover Weekly with big bold BACKED BY SCIENCE headline on back page of newspaper.